Samsung Regains Lost Share in Indian Smartphone Market, Apple Reduced to 1% in Q2

Afterwards losing ground to Xiaomi for the final 2 sequent quarters in India, South Korean giant Samsung bounced back in the second quarter of 2018 with 29 percent market place share, toppling its Chinese rival which garnered a close 28 percentage, Hong Kong-based Counterpoint Inquiry said on Tuesday.

Significantly, Apple had a mere 1 percent marketplace share during the quarter – its everyman in recent history – owing to changes in its distribution strategy and domestic assembling non picking up the pace.

The top five brands captured 82 percent of the full smartphone market place in India that returned to double-digit growth (eighteen per centum) year-on-year after a apartment start-quarter growth, said the report.

Vivo with 12 pct, OPPO with x percent and Honor (a Huawei sub-brand) with iii percent followed Samsung and Xiaomi.

"Samsung has regained the leading position back subsequently receding it to Xiaomi two quarters ago. The success of Samsung can be attributed to its refreshed 'J' series as it launched the most number of models as compared to whatever brand beyond multiple price points during the quarter," said Karn Chauhan, Research Analyst.

"Additionally, the strong offline distribution and ambitious marketing campaign around its 'J' series helped the brand to gain not only the market but also mindshare during the quarter," he added.

Samsung regained its lead with a stiff functioning of models such as Galaxy J6, Galaxy J2 2018 and Milky way J4 focusing on the budget segment.

Xiaomi recorded its highest e'er shipments in Republic of india during Q2 2018.

"The growth can be attributed to its strong production and supply chain strategy which has allowed information technology to launch products with a longer shelf life than its competitors, that too in the important sub-Rs 10,000," said Counterpoint'southward Marketplace Monitor service.

Bharat smartphone market returned to double-digit growth during the quarter and is likely to abound in double digits for the entire year.

"Growth during the quarter was driven past new launches and potent promotions across both online and offline channels during the quarter," said Anshika Jain, Research Annotator.

The feature phone market continues to outpace the smartphone market place with a growth of 21 percent (year-on-year).

Reliance Jio captured almost one-half of the full feature telephone market place driven by the success of its Jiophone.

"Reliance Jio is probable to maintain the growth momentum every bit it refreshed its Jiophone coupled with aggressive upgrade offering of Rs 501 and bringing popular apps including WhatsApp to Jiophone 2," said the written report.

OnePlus (284 percent), Honor (188 per centum) and Xiaomi (112 percent) were the fastest growing smartphone brands during the quarter.

Honour continues to retain its share amidst the superlative five brands while OnePlus led the premium (above Rs. 30,000) segment for the first fourth dimension e'er.

Lava is the simply local brand which registered positive annual growth during the quarter driven by entry-level models including its first Android Go device "Z50".

Iii out of the top five models during the quarter were from Xiaomi with Redmi 5A beingness the best seller during the quarter, the study added.

Source: https://beebom.com/samsung-regains-lost-share-in-indian-smartphone-market-apple-reduced-to-1-in-q2/

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